What would
Coco do?

Bringing women back to the forefront

For Chanel Asia, Fulcrum’s experts engaged in a materiality exercise yielding interesting white-space opportunities for messaging. As women throughout Asia seek better gender representation, our story for Chanel was to tap into this history and couple it with the company’s forward-thinking treatment of its female employees. This is a message unique to Chanel, and one that no other company can use.