What You'll Take Away
At the end of the workshop, participants will have gained critical knowledge and skills. This includes:
An understanding of the "state of play" of sustainability communications in Australia and around the world;
A crash course in creating buyer profiles that work;
How to harness the power of materiality for greater impact;
Why reporting sucks, and what to do about it;
How to go from cause marketing to strategic impact marketing; and,
Tools and templates to get your internal and external stakeholders on board.