What You'll Take Away

At the end of the workshop, participants will have gained critical knowledge and skills. This includes:

An understanding of the "state of play" of sustainability communications in Australia and around the world;

 

A crash course in creating buyer profiles that work; 

 

How to harness the power of materiality for greater impact; 

 

Why reporting sucks, and what to do about it;

 

How to go from cause marketing to strategic impact marketing; and, 

 

Tools and templates to get your internal and external stakeholders on board. 

©2018 by Fulcrum