The days of Asian consumers automatically preferring western brands are gone. Now, domestic competitors are quickly eating up market share. Strategic solutions, especially in terms of understanding your stakeholders and communicating the right message, are now more important than ever. Fulcrum provides our client partners with a systematic approach to truly understand what your stakeholders care about and craft communication strategies that resonate.
Our quantitative approach taps large-scale market data unique to your sector and maps this against the individual needs of your business. This aligns what resonates best with stakeholders and what your leaders are asking for. The result? A finger on the right pulse of the conversation.
Now that you know your stakeholders better, where can your business play for the biggest impact? Fulcrum upends typical approaches, pulls a Hans Rosling on your data, and does the opposite of what everyone else is doing. That way your strategies cut through today's noise.
Strategic communication services include:
B2B communications strategy;
PR for PR firms;
Internal and external stakeholder engagement;
Communicating across global teams.
PR for PR Pros
How Fulcrum helped a challenger PR firm excel at their B2B marketing with a little kiss.