The Fulcrum Story
The business world has entered a new era. Names like Alibaba and Tencent, unheard of five years ago, now dominate technological innovation and profitability. Holding firms like The Hainan Group are going on global buying sprees. Yet, most western companies are asleep at the wheel. Many use outdated strategies and approaches to everything from market intelligence to communications, sustainability to government relations. The result are very public missteps, a loss of market share, and erosion of soft power once inherent in western brands.
But, the pivot to Asia doesn't have to mean the end of western competitiveness.
We're pragmatists that believe there is a better way forward and see ourselves as the fulcrum on which the next Asian Century pivots.
Founder & Chief Advisor
John Pabon has spent the last decade promoting sustainable development and stakeholder engagement, including work with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. Over the past 6 years, he has also chronicled the societal impacts of China’s economic rise in his blog, John’s Little Green Book. He is a regular contributor to China-based business magazines and speaks to an array of global audiences on issues of sustainability and societal change.
He has led the creation of some of the private sectors’ most forward-thinking strategic sustainability approaches. For Asia, this has included work as varied as materiality assessments in the transport, apparel, and luxury cosmetic industries, social programs tackling the region’s most pressing needs for a major automotive manufacturer, ESG landscaping for jewelry and extractives firms, and the development of worker wellbeing programs focused on child health and nutrition for one of America’s largest retailers.