The business world has entered a new era. Names like Alibaba and Tencent, unheard of five years ago, now dominate technological innovation and profitability. Holding firms like The Hainan Group are going on global buying sprees. Yet, most western companies are asleep at the wheel. Many use outdated strategies and approaches to everything from market intelligence to communications, sustainability to government relations. The result are very public missteps, a loss of market share, and erosion of soft power once inherent in western brands.
But, the pivot to Asia doesn't have to mean the end of western competitiveness.
Fulcrum offers your business the chance to compete in the world's largest market. Regional players are now outperforming many established global brands, while government policies are making it harder for foreign companies to compete. The result is a loss of market share unheard of in modern business.
To overcome this seismic shift in the business landscape, companies must tune in to policy changes that impact operations. Asia is no longer the world's factory with guaranteed profits. Now, companies must look more strategically at how they can compete against players they've never even heard of. This applies just as much to Fortune 100 companies as is does to SMEs and individual operators.
A systematic approach to engagement, from b2b to your internal teams.